ABOUT US
Founded by Harsh Jagota in 2021, Duke was born to set the tone on music marketing, shaping the sound of a new generation and connecting raw talent with the right audiences. Jagota brings a wealth of experience, both domestically and internationally, with a host of global superstars and underground artists under his belt. The love for music is unconditional for Jagota, and it sets the foundation for Duke.
From underground drops to global releases, Jagota has led 100+ campaigns for artists including Brent Faiyaz, Bryson Tiller, Drake, Smino, Headie-One, Sexyy Red, and Russ, consistently growing fanbases, increasing visibility, and forging lasting connections between artists and their audiences.
Blending artistry with strategy, Duke specialises in artist development, digital music marketing, social media strategy, digital optimisations and PR, crafting campaigns that are as authentic as the artists behind them. With passion, genuine relationships, and an unshakeable instinct for great music, Duke builds stories that strike a chord and connect audiences across the globe.
WORK WITH US
At Duke, we move differently. We are not just an agency, we are part of the culture. We are solutionists, guided by music and a drive to push boundaries. Your music is as unique as a fingerprint and we deploy a smart, soulful strategy that amplifies your individuality. No templates. No shortcuts. Everything is built from the ground up around you.
Every move we make is about sharpening your brand, building your audience, and growing your craft in the most authentic way possible. Leading with authenticity is what attracts listeners and we are experts in designing impactful campaigns that play on the heartstrings of your future fans. Whether it’s through engaging TikTok’s or community building across Reddit and Instagram, we are committed to tuning each campaign to suit your audience.
Everything we do is about helping artists grow – channeling our industry knowledge, network, and creative backbone to help artists level up their sound, strengthen their setup, and evolve their craft.
